Strategic Marketing for Growth Seekers

When you work with us, you will be provided with creative direction and strategies to actualise your vision and stimulate business growth through modern marketing activities.


Our campaign strategies are customised to the specific needs of each of our clients and are designed to maximise lead generation while reducing the cost of acquisition by digitising and automating as much of the customer journey as possible. This means that sales teams can spend more time on converting high quality leads rather than wasting precious man-hours on generating cold leads.


By leveraging our experience in marketing, business, and technology, we can help your business elevate its brand and acquire more customers in a unique and innovative way.

Company information

Our Approach

We understand your business. We get it. You want a business-focussed approach, not an agency-focussed approach. The team at LimeHub have extensive experience on the buyer-side of marketing so we know what it’s like to be in your shoes. When you work with us, you work with subject-matter experts. Throughout your engagement with us, you will have one point of contact and that person will be a senior marketing strategist. You’ll never be relegated to a junior account manager which means you get expert advice at every step of the way.


Our team is made up of expert strategists, writers with backgrounds in journalism, PR and technology, vendor-agnostic developers, highly artistic designers, and experts in programmatic advertising and SEO.


Our culture is one of innovation. We are committed to continuously testing emerging marketing tactics and technologies so that we can provide the very best and current advice. Additionally, we’ve developed proprietary digital tools that accelerate complex marketing development processes so that we can offer businesses like yours a tailored approach and better outcomes at a competitive cost.


Our approach is underpinned by the principle that if we provide your business with great outcomes and an outstanding customer experience, we’ll create happy clients and brand advocates. This means that we don’t have to ‘get the claws’ in to your business with exorbitant long-term engagements or sticky service offerings.


Kieran Heinze LimeHub Board of Advisors

As one of Australia’s foremost experts on scenario planning, Kieran brings over 18 years of diverse industry experience and deep strategy, leadership, client relations and process optimisation expertise to the LimeHub team. Kieran’s extensive international career has crossed four continents and spans developing countries and conflict zones as well as some of the world’s largest economies. This experience has focussed Kieran on assisting businesses develop in a financially, economically, environmentally and socially sustainable manner.

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Kieran Heinze


Simon is a Management Consultant for Bossh Talent – a niche talent agency specialising in Marketing and Technology recruitment. Additionally, Simon is a Senior Advisor on The Marketing Panel – a group of vastly experienced marketing leaders that provide an interim executive service for companies seeking to address an immediate challenge. Simon is an expert in human resources and brings a wealth of knowledge from within the Marketing and Technology sector to LimeHub.

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Simon Whelan

Ilsa Shaw LimeHub Board of Advisors

Ilsa is a commercially-focused senior executive with a proven track record of delivering great results. With 15 years of business experience in B2B technology solutions and MBA (Executive) qualified, she challenges the status quo with innovative solutions and a pragmatic approach. Adept in defining the end-customer journey and driving relevant engagement strategies, she integrates classical marketing activations and lead generation strategies with digital CRM enablers.

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Ilsa Shaw

Raine Gaisford LimeHub CEO

Raine is the CEO and Founder of LimeHub and the Co-Founder of MarSo, an AI-driven strategic marketing application currently under development. She is a subject matter expert in strategic B2B marketing having worked with some of the biggest technology brands in the world and their channel partners. Raine is a highly creative and driven entrepreneur with a strong social and environmental conscience.

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Raine Gaisford (Chair)

Doug Gordon LimeHub Advisory Board

Doug is a certified Chartered Accountant (CA SA) and the Head of Finance of Investec Australia. Doug has over 15 years of corporate financial experience spanning both audit and financial services. He is a highly skilled and qualified leader having studied Leadership Development at Harvard Business School.

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Doug Gordon


Brendan is the Founder and CEO of Just Coding, a social enterprise dedicated to teaching people of all ages to code – entirely for free! Brendan has over 20 years of practical computer programming experience as well as teaching experience. Brendan is proficient in many coding languages and technologies and offers a uniquely vendor- agnostic approach to solving problems using technology.

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Brendan Kelly


Obi the LimeHub Dog

If Obi was human, he would be Fred Astaire. He is all class until he is let loose in his favourite watering hole as seen in this picture. He is gentle, affectionate, friendly and we simply love him.


Ramone the LimeHub cat

Ramone was the inspiration for “Heinze’s Cat” which proved that a cat can both love and hate all at the same time. Ramone keeps us on our toes with his sweet talkative nature and constant demand for belly rubs …. from one inch too far from our hands.


Patchy the LimeHub dog

Patchy is extremely mischievous but also as loyal as they come. She won’t share her food and becomes a bit obsessive when there is a ball around, but she oozes happiness and sweetness when around her human tribe.


Freddie the LimeHub cat

Freddie is one of the most sweet-natured cats you’ll ever meet. He loves nothing more than being showered with affection, being carried around, and being kissed on his soft little head.


Marketing Services Designed for Problem Solving

Marketing Strategy

Our Clients sometimes find it difficult to cut through to their customers despite having a great product and an energetic team. We work with our Clients to develop a Marketing Strategy that is clear and actionable and unlocks the potential of their sales pipeline.



We often hear our Client’s frustration around market penetration and find that they are employing inconsistent messaging across their customer engagement activities. We run Branding activities to assist Clients in understanding what their own brand is and how to effectively and consistently communicate that to their market.


Customer Journey Mapping

Our clients often understand that something is holding back the potential of their sales pipeline,but are unsure what it is. We facilitate Customer Journey Mapping which allows our Clients to understand the end-to-end purchasing cycle of their prospects and helps identify any gaps


Content Syndication

The internet is a fantastic way to reach your market but is often a confusing and difficult place to effectively navigate. We assist our Clients with Content Syndication and introduce their content to a wider – but also highly relevant – audience.


Digital Marketing Strategy

Twitter. Facebook. LinkedIn. Instagram. Retargeting. Which one? How frequently? What content should we promote? These are the questions we’re constantly asked by our Clients. We assist by developing Strategies that provide a clear and actionable approach to digital activities. Pressed for time? We can help execute your strategy too.


Online Advertising

Our Client’s often talk to us about their uncertainty about the range of online advertising available to then, and don’t really know where to start. We have experience in planning and executing many forms of Digital and Programmatic Advertising, including AdWords, Retargeting, Social Media Advertising and Affiliate Marketing.


Search Engine Optimization (SEO)

As competition increases and search algorithms change, it’s easy for websites that aren’t continuously updated to get left behind. For many of our Clients, their website plays a critical role in acquiring new sales – from brand awareness, to research, to purchasing – so having a modern and discoverable website is of utmost importance. We build new websites, refresh old ones, and ensure that they are discoverable by employing the latest Search Engine Optimization (SEO) techniques.


CTO as a Service

Most of our clients are highly innovative and have a lot of great ideas. The challenge they are often faced with is knowing what technology-mix they should be considering. We provide vendor-agnostic strategies to help entrepreneurial minds select the coding language, hosting platforms, database structures, data privacy considerations, and plugins like AI that would best suit their innovative concept. We advise on resource selection including what to look for in new hires, or we will contract and manage the best team to build your application.


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