LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Pricing Strategies to Suit your Optimal Marketing Mix

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.

Link-arrow-icon
Marketing

How B2B Marketers Can Create High-Converting Sales Presentations

For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.

Link-arrow-icon
Marketing

How To Convert B2B Marketing Leads Into Opportunities

For B2B businesses, relationships are everything. Strong relationships built on trust are the key to B2B lead generation and conversion.

Link-arrow-icon
Marketing

The Secret to a High-Performing B2B Content Marketing Strategy

Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.

Link-arrow-icon
Marketing

What the Australian Election Can Teach Us About Effective Marketing

Australians on both sides of the political spectrum are surprised by the election results. Was effective marketing strategy the deciding factor?

Link-arrow-icon
Marketing

How B2B Marketers Can Stretch LinkedIn Budgets

LinkedIn is one of the most powerful tools available to B2B marketers. These tricks we've learned will help you to get the most out of your LinkedIn budget.

Link-arrow-icon
Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Link-arrow-icon
Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Link-arrow-icon
Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Link-arrow-icon
Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Link-arrow-icon
Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Link-arrow-icon
Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Link-arrow-icon
Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

Link-arrow-icon
Marketing

7 Steps to Unlocking Long Term Value Through Co-Marketing

How to maximise returns in both the short and long-term for both partners and vendors by optimising the strategic approach to MDF.

Link-arrow-icon
Marketing

Knowing Where Your Target Audience Goes

The problem many businesses face is knowing which platform has the highest concentration of potential customers. In this article, we’ll explore some simple techniques to find out.

Link-arrow-icon
Marketing

The Vibe of Branding

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.

Link-arrow-icon
Marketing

A Comparison of Zoho and HubSpot Software for Businesses

We are self-confessed HubSpot fans, but also a young business, so we decided to try out Zoho One, a low cost ERP, as an alternative software.

Link-arrow-icon
Marketing

Is Facebook Marketing Suitable for B2B Companies?

This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.

Link-arrow-icon
Marketing

The Power of Social Proof in Marketing

Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.

Link-arrow-icon

Content
for Marketers

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join OUR
MARKETING TRIBE

@limehub_marketing