LimeHub Marketing Agency

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Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Is Bias Hurting your Brand and Revenue Potential?

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

Marketing

The Marketing Value Hierarchy: The Key to High Performing Campaigns

What it takes to create campaigns that really work.

Development

Create Beautiful No-Code Apps with Webflow

Marketing

3 Main Reasons your Promotions are Underperforming

Find out how to improve the performance of your campaigns by identifying the most common pitfalls affecting success.

Marketing

When to consider a rebrand or brand refresh

Consistency is a critical part of the success of a business as it demonstrates trust within the market, so changes to branding shouldn’t be taken lightly. In this article, we will look at three tell-tale signs that it’s time to think about a rebrand or brand refresh.

Marketing

Effective Marketing During Economic Uncertainty

When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

Marketing

Safeguarding your Brand's Reputation Online

Don't let a crisis ruin your brand's reputation! In this blog, we cover some key strategies for protecting brand reputation and crisis response planning.

Marketing

Marketing Mastery: How Integrating Webflow and HubSpot Can Give You the Edge

Want to take your website design and marketing efforts to the next level? Find out how integrating Webflow and HubSpot can benefit your business - from personalization to lead generation and campaign tracking, these two powerful tools can help you attract, engage and delight your customers.

Marketing

Navigating the Complexities of B2B Marketing: Strategies for Targeting Multiple Stakeholders and Aligning Your Brand

Learn the key differences between B2B and B2C marketing and gain valuable insights on how to navigate the complexities of targeting multiple stakeholders and aligning your brand for maximum impact

Marketing

Building Strong and Durable Channel Partnerships: The Key to Expanding your Reach and Driving Revenue Growth

Learn how to develop a winning channel strategy that attracts top partners and drives success.

Marketing

Serious about SEO? Take these 2 Free Courses

To get the most out of your SEO budget (and know when to call bullsh*t on an agency’s strategic recommendation) you need to have a good grasp of how search engines work. Take these two free courses to get started.

Marketing

The 3 Digital Tools B2B Marketers Need (and are often not using)

In this article we breakdown the elephant in the room – is digital marketing suitable for B2B (and how to convince senior business leaders) – before turning to the 3 tools that are must-haves in every B2B marketer’s arsenal and which will help with attribution, conversions and ultimately creating a compelling case study to invest more into digital marketing.

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

LimeHub Marketing Blog

Our Blog Posts

Is Bias Hurting your Brand and Revenue Potential?

The Marketing Value Hierarchy: The Key to High Performing Campaigns

Create Beautiful No-Code Apps with Webflow

3 Main Reasons your Promotions are Underperforming

When to consider a rebrand or brand refresh