LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Five eCommerce Product Photography Techniques to Sell More Online

These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.

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Marketing

2020 B2B Marketing Trends & Predictions

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.

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Marketing

The Best B2B Campaign Strategies for 2023

Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.

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Marketing

Leveraging Micro-Influencers to Supercharge your Brand

Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.

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Marketing

4 Key Ingredients to an Effective B2B Promotions Strategy

The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.

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Marketing

Five Burning Questions B2B Businesses Need to be Asking Their Customers

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.

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Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

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Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

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Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

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Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

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Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

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Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

The Formula for Growth Hacking

Growth Hacking is a cascading marketing strategy – creating virality for a business - that starts with a product or service that provides a solution to a problem.

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Marketing

Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.

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Marketing

Harnessing unconscious bias to influence buying decisions

Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.

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Marketing

How to increase revenue through customer and employee retention

This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.

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Marketing

Four tips for upstaging your competition in 2021

By applying these four steps, you can get ahead of your competition and hit the ground running in 2021 to ensure it is your best growth year yet!

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Marketing

Finding your Optimal Marketing Mix

The marketing mix is typically explained through the four P’s which are the most crucial fundamentals to an effective marketing strategy and business growth. Find out how to determine your optimal mix.

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