LimeHub Marketing Agency

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Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

Marketing

The Ultimate Facebook Campaign Funnel to Maximise Return

Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.

Marketing

A Comparison of Buyer Intent across Promotional Channels

You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for.

Marketing

Optimise Your Video Format to fit its purpose

As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.

Marketing

How to Customise & Optimise Social Media Automation Scheduling

In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.

Marketing

The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.

Marketing

The Simple Guide to B2B Marketing Automation

Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.

Design