LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

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Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

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Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

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Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

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Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

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Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

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Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

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Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

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Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

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Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

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Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

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Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

The Ultimate Facebook Campaign Funnel to Maximise Return

Who should be advertising, how much to budget for and how to get the best return on your investment. Included in this article is an infographic of a Facebook Campaign Funnel ready-made for you.

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Marketing

A Comparison of Buyer Intent across Promotional Channels

You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for.

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Marketing

Optimise Your Video Format to fit its purpose

As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.

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Marketing

How to Customise & Optimise Social Media Automation Scheduling

In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.

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Marketing

The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.

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Marketing

The Simple Guide to B2B Marketing Automation

Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.

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Marketing

AI in ABM (Account-Based Marketing): Revolutionizing B2B Marketing

As the digital world continues to evolve at breakneck speed, business-to-business (B2B) marketing strategies must constantly adapt to keep pace.

Design

How UX designers can capitalise on big data and what it means for your business

Big data and UX design may seem like two different worlds, but when they come together, they can create a powerful synergy that enhances products and services, leading to happier users and increased business success.

Design

The Power of UX Design: Creating Connection and Driving Business Success

Are you ready to take your digital experiences to the next level? Dive into our latest blog post to unravel the secrets of User Experience (UX) design.

Marketing

Safeguarding your Brand's Reputation Online

Don't let a crisis ruin your brand's reputation! In this blog, we cover some key strategies for protecting brand reputation and crisis response planning.

Marketing

Marketing Mastery: How Integrating Webflow and HubSpot Can Give You the Edge

Want to take your website design and marketing efforts to the next level? Find out how integrating Webflow and HubSpot can benefit your business - from personalization to lead generation and campaign tracking, these two powerful tools can help you attract, engage and delight your customers.

Marketing

Navigating the Complexities of B2B Marketing: Strategies for Targeting Multiple Stakeholders and Aligning Your Brand

Learn the key differences between B2B and B2C marketing and gain valuable insights on how to navigate the complexities of targeting multiple stakeholders and aligning your brand for maximum impact

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