LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

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Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

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Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

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Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

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Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

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Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

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Design

Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

Link-arrow-icon
Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

Link-arrow-icon
Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

Link-arrow-icon
Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

Link-arrow-icon
Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

Link-arrow-icon
Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

Link-arrow-icon
Marketing

A Comparison of Buyer Intent across Promotional Channels

You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for.

Marketing

Optimise Your Video Format to fit its purpose

As fantastic as the use of video is, it’s also essential to ensure that your videos are optimised for the platform and intended audience.

Marketing

How to Customise & Optimise Social Media Automation Scheduling

In this article, we go through some basic areas to cover to ensure your social media schedule is customised for each social channel including image dimensions, hashtags, and automation platforms.

Marketing

The Return on Investment on LinkedIn B2B Advertising

For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.

Marketing

The Simple Guide to B2B Marketing Automation

Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.

Marketing

LimeHub set to support SAP channel marketing efforts across ANZ

LimeHub has become one of only eight Marketing Service Bureau agencies servicing the ANZ region and is thrilled to be part of the support team for the SAP partner ecosystem.

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