LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

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Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

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Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

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Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

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Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

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Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

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Design

How UX designers can capitalise on big data and what it means for your business

Big data and UX design may seem like two different worlds, but when they come together, they can create a powerful synergy that enhances products and services, leading to happier users and increased business success.

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Design

The Power of UX Design: Creating Connection and Driving Business Success

Are you ready to take your digital experiences to the next level? Dive into our latest blog post to unravel the secrets of User Experience (UX) design.

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Design

Designing for Success: How Understanding Psychology Can Boost Your Business Performance

Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.

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Design

How a Design Language Drives Revenue Growth

Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.

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Design

Is Bias Hurting your Brand and Revenue Potential?

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

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Design

Five eCommerce Product Photography Techniques to Sell More Online

These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

Do you need a Marketing Strategy or a Campaign Plan - Free Template Included

Every business needs a marketing strategy, so if you don’t have one, then this is an excellent place to start because the success of campaigns will be predicated on the quality of the marketing strategy.

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Marketing

4 Signs That Your Digital Marketing Strategy Needs a Makeover

Behind every successful business is a bulletproof strategy. To remain successful, companies must create, implement, and manage their strategy on an ongoing basis because the online world is dynamic and unreliable. If you notice any of these signs, it's an indication that your company needs to reevaluate and modify its digital marketing strategy.

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Marketing

How to Scale a Business in 6 Steps (for mere mortals)

Exponential success - from the garage to Silicon Valley - simply isn't a reality for many of us mere mortals struggling to effectively scale our businesses.

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Marketing

4 Signs Bad Leadership is Limiting the Potential of your Business or Department

We’ve identified four major symptoms of bad business leadership, which if observed should be tackled immediately.

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Marketing

Signs that your Digital Marketing Strategy has fallen behind

If your digital marketing strategy has fallen behind, you are more than likely being left in the dust.

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Marketing

How many touchpoints turns a prospect into a customer?

We live in a world of information-chaos. The first few times a person sees your advert or content, they might not even register as many of us have become resistant to advertising.

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