LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Beyond the Logo: Building a Brand That Resonates with B2B Buyers

Many companies fall into this default corporate-style archetype, presenting themselves as overly formal, professional, and, let’s be honest, indistinguishable from competitors. The result is a sea of blue suits blending together, making it harder for buyers to connect, engage, and ultimately choose one brand over another.

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Marketing

Brand Trust: The Key to Shortening Long Sales Cycles in B2B

Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.

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Marketing

Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones

When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.

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Marketing

Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake

The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.

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Marketing

B2B Marketing Trends: Your Guide to 2025

Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?

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Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

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Design

Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

2020 B2B Marketing Trends & Predictions

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.

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Marketing

The Best B2B Campaign Strategies for 2023

Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.

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Marketing

Leveraging Micro-Influencers to Supercharge your Brand

Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.

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Marketing

4 Key Ingredients to an Effective B2B Promotions Strategy

The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.

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Marketing

Five Burning Questions B2B Businesses Need to be Asking Their Customers

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.

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Marketing

Three Tactics Savvy B2B Marketers Leverage Today

The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.

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Marketing

Beyond the Logo: Building a Brand That Resonates with B2B Buyers

Many companies fall into this default corporate-style archetype, presenting themselves as overly formal, professional, and, let’s be honest, indistinguishable from competitors. The result is a sea of blue suits blending together, making it harder for buyers to connect, engage, and ultimately choose one brand over another.

Marketing

Brand Trust: The Key to Shortening Long Sales Cycles in B2B

Without trust, sales cycles drag on, decision-makers hesitate, and marketing struggles to generate engagement. But when trust is embedded into the buyer’s journey from the very first touchpoint, deals move faster, friction is reduced, and revenue flows more efficiently.

Marketing

Breaking Down Silos: How Product, Marketing, and Sales Collaboration Transforms Good Businesses into Great Ones

When Product, Marketing, and Sales unite around a shared vision they create a seamless customer experience, solve real problems, and drive exponential growth. In this blog, we explore how aligning these teams, sharing metrics, and creating clear communication channels can transform your business from good to great.

Marketing

Shedding Old Ways: A Marketer’s Guide to Success in the Year of the Snake

The snake, often misunderstood, is a symbol of wise and intuitive energy - qualities that can inspire us to shed old habits, embrace change, and evolve.

Marketing

B2B Marketing Trends: Your Guide to 2025

Let's Talk B2B Marketing in 2025: What's Actually Working and What's Ahead?

Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

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