LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Three Tactics Savvy B2B Marketers Leverage Today

The most successful B2B marketers use these three tactics to grow their business, boost their bottom line, and maintain strong relationships with their clients.

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Marketing

Your Ultimate Guide to Essential Free Marketing Tools

Even businesses with big budgets and fully-resourced teams can benefit from free marketing tools. For smaller businesses, they are essential. So, we’ve put together a list of the most impressive freebies that we’ve tested for all those curious marketers and owners out there.

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Marketing

How to use LinkedIn as an Effective B2B Selling Tool

While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.

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Marketing

Should Voice Search be a Critical Component of your B2B Marketing Strategy?

Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.

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Marketing

Influencing the B2B Buyer Journey and doing Sales and Marketing Right

A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they've been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.

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Marketing

The B2B Buying Journey of Decision Makers

Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.

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Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

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Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

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Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

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Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

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Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

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Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

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Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

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Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

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Development

Create Beautiful No-Code Apps with Webflow

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Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

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Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

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Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

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Marketing

LimeHub set to support SAP channel marketing efforts across ANZ

LimeHub has become one of only eight Marketing Service Bureau agencies servicing the ANZ region and is thrilled to be part of the support team for the SAP partner ecosystem.

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Marketing

2020 B2B Marketing Trends & Predictions

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.

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Marketing

The Best B2B Campaign Strategies for 2023

Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.

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Marketing

Leveraging Micro-Influencers to Supercharge your Brand

Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.

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Marketing

4 Key Ingredients to an Effective B2B Promotions Strategy

The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.

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Marketing

Five Burning Questions B2B Businesses Need to be Asking Their Customers

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.

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Marketing

Search Engine Optimisation (SEO) for B2B Marketing Professionals

There are still many websites that don't optimise for search engines – especially in the B2B space. It's still possible to appear on the first page organically with a great strategy and a few months of commitment.

Marketing

Four Major Issues Faced by Networking Professionals to be Tackled by Tech Businesses

Successful marketing positions the client as the hero. Networking vendors and partners must, therefore, create powerful narratives and tools which address the short-term and the long-term benefits to networking professionals.

Marketing

The 3 Most Grave Mistakes Made in B2B Branding

We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.

Marketing

7 Simple Rules for Small Business Social Media Strategy

In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!

Marketing

11 Steps to Creating an Effective Business Strategy for Small to Medium Businesses

In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.

Marketing

How Much it Costs to Generate 60+ High Quality B2B Leads in Just 2 Weeks

How does a B2B business generate 60+ leads in only 2 weeks and how much does it cost? Find out now.

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