LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

Utilising the Theory of Planned Behavior to Predict Customer Intentions

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

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Marketing

The Paradox of Choice: Simplifying Options to Increase Conversions

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

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Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

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Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

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Marketing

Bridging the Gap: How AI is Enhancing Accessibility and Inclusivity in Marketing

As our technologies advance, it's important that we not lose sight of a fundamental principle: marketing must be accessible and inclusive for everyone.

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Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

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Design

Applying Ergonomic Design Thinking to Grow Businesses

Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?

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Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

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Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

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Development

Create Beautiful No-Code Apps with Webflow

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Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

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Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

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Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

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Marketing

Pricing Strategies to Suit your Optimal Marketing Mix

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.

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Marketing

How B2B Marketers Can Create High-Converting Sales Presentations

For B2B marketers, a compelling presentation can be the difference between converting a lead or losing a valuable opportunity.

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Marketing

How To Convert B2B Marketing Leads Into Opportunities

For B2B businesses, relationships are everything. Strong relationships built on trust are the key to B2B lead generation and conversion.

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Marketing

The Secret to a High-Performing B2B Content Marketing Strategy

Content marketing is one of the most impactful activities for B2B companies. It does, however, require a long-term strategic commitment.

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Marketing

What the Australian Election Can Teach Us About Effective Marketing

Australians on both sides of the political spectrum are surprised by the election results. Was effective marketing strategy the deciding factor?

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Marketing

How B2B Marketers Can Stretch LinkedIn Budgets

LinkedIn is one of the most powerful tools available to B2B marketers. These tricks we've learned will help you to get the most out of your LinkedIn budget.

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