LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Design

Is Bias Hurting your Brand and Revenue Potential?

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

Link-arrow-icon
Marketing

The Marketing Value Hierarchy: The Key to High Performing Campaigns

What it takes to create campaigns that really work.

Link-arrow-icon
Development

Create Beautiful No-Code Apps with Webflow

Link-arrow-icon
Marketing

3 Main Reasons your Promotions are Underperforming

Find out how to improve the performance of your campaigns by identifying the most common pitfalls affecting success.

Link-arrow-icon
Marketing

When to consider a rebrand or brand refresh

Consistency is a critical part of the success of a business as it demonstrates trust within the market, so changes to branding shouldn’t be taken lightly. In this article, we will look at three tell-tale signs that it’s time to think about a rebrand or brand refresh.

Link-arrow-icon
Marketing

Effective Marketing During Economic Uncertainty

When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...

Link-arrow-icon
Design

Creating Personas for Targeted UX Design

This article delves into the art and science of crafting personas to guide targeted and effective UX design.

Link-arrow-icon
Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

Link-arrow-icon
Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

Link-arrow-icon
Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Link-arrow-icon
Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

Link-arrow-icon
Design

Why Intuition Still Matters in UX Design

Where empirical data and user research often dominate decision-making, the role of intuition may appear diminished. However, intuition remains a powerful and indispensable tool for UX designers

Link-arrow-icon
Development

Using Webflow for Rapid Prototyping and Agile Development

This article explores how Webflow facilitates prototyping and agile development, enhancing the efficiency and effectiveness of web design and development.

Link-arrow-icon
Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

Link-arrow-icon
Development

Create Beautiful No-Code Apps with Webflow

Link-arrow-icon
Development

Becoming an Adalo Expert in the Rising No-Code Era

Developing web and mobile apps has never been easier and more accessible to traditional businesses. Read about how we developed a web and mobile app in a matter of weeks without writing one line of code.

Link-arrow-icon
Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

Link-arrow-icon
Development

Why we moved from Wordpress to Webflow

As we’ve matured as a business, we felt recently that it was the right time for our virtual store-front to get a make-over and with it, a new system.

Link-arrow-icon
Marketing

The Foot-in-the-Door Technique: Your Trojan Horse for Marketing Success

Our brains are wired to be consistent. Once we've dipped our toes into the "yes" pool, we're more likely to keep swimming in it.

Link-arrow-icon
Marketing

FOMO: The Secret Sauce for Irresistible Marketing

FOMO isn't just another buzzword to toss around at marketing meetings. It's a psychological trigger as old as humanity itself.

Link-arrow-icon
Marketing

From 'Meh' to 'Must-Have': The Secret to Irresistible Marketing Messages

Are your marketing messages falling flat? Feel like you're shouting into the void with no one listening? It might be time to revisit a classic concept from psychology: Maslow's Hierarchy of Needs.

Link-arrow-icon
Marketing

The Power of Brand Identity in Modern SEO

SEO isn't just about keywords and backlinks anymore. Building a strong brand identity and increasing brand awareness have become crucial components of SEO success.

Link-arrow-icon
Marketing

The Real Secret to Lead Generation with Google Ads

Tired of pouring money into Google Ads campaigns that fail to deliver quality leads? The problem may not be your ads, but who (or rather when) you're targeting.

Link-arrow-icon
Marketing

The Anchoring Effect: How Initial Information Influences Decision-Making

The anchoring effect plays a significant role in marketing, negotiations, pricing strategies, and more. Understanding the anchoring effect can help businesses and marketers make more informed decisions and shape consumer behaviour more effectively.

Link-arrow-icon
Design

Designing for Success: How Understanding Psychology Can Boost Your Business Performance

Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.

Marketing

Building Strong and Durable Channel Partnerships: The Key to Expanding your Reach and Driving Revenue Growth

Learn how to develop a winning channel strategy that attracts top partners and drives success.

Design

How a Design Language Drives Revenue Growth

Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.

Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

Marketing

Serious about SEO? Take these 2 Free Courses

To get the most out of your SEO budget (and know when to call bullsh*t on an agency’s strategic recommendation) you need to have a good grasp of how search engines work. Take these two free courses to get started.

Marketing

The 3 Digital Tools B2B Marketers Need (and are often not using)

In this article we breakdown the elephant in the room – is digital marketing suitable for B2B (and how to convince senior business leaders) – before turning to the 3 tools that are must-haves in every B2B marketer’s arsenal and which will help with attribution, conversions and ultimately creating a compelling case study to invest more into digital marketing.

Content
for Marketers

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join OUR
MARKETING TRIBE

@limehub_marketing