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For B2B marketers, delivering high-quality leads is essential for job performance. Demonstrating a direct and positive return on investment, however, means that B2B marketers will benefit from higher budgets, more authority, and faster approval processes.
Contrary to popular belief, marketing automation can be both simple and inexpensive. Even small or heavily sales-driven (versus marketing-driven) organisations can create a seamless digital program that fully integrates across multiple systems for a fraction of the cost of enterprise automation platforms.
So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!
Consistency is a critical part of the success of a business as it demonstrates trust within the market, so changes to branding shouldn’t be taken lightly. In this article, we will look at three tell-tale signs that it’s time to think about a rebrand or brand refresh.
When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...