Define Your Customer Journey Map
A lot of our clients are passionate about their businesses and great at their craft. When they come to us, it’s often seeking growth through strategies or promotion or with questions as to why their promotional activities haven’t yielded higher returns. What we often find is that, in order to realise full growth potential, we need to look at the end-to-end customer journey, from the customers perspective. For example, if the sales collateral doesn’t support the sales process or there is a major obstacle to the transaction process, then no promotional activity will provide a positive return.
Our customer journey workshop follows a design thinking technique we have developed over our many years in the profession and you won’t find it elsewhere. We have never come across a client who didn’t walk away from the workshop with a clear and actionable plan which they are enthusiastic to implement.
Terry Christie – Channel Partner Manager, Aruba Networks
James Brownlie – CTO, TalentVine
Ananda Kumar – Head of SAP Business One & Business ByDesign, SAP
Jeff Frampton – Co-Founder, Excise Cloud
Matthew Boyd – CEO, Vollie
Bobby Garrett – Co-Founder, Excise Cloud
Firstly, we need to understand your business, your industry and your objectives so we can make sure we can help. We begin with a complimentary strategy session where we gather as much information as possible, after which we schedule our proprietary Design Thinking Workshop with key stakeholders. The workshop takes approximately 3-4 hours. We then write up a report which serves as the go-to for all strategies and provides actionable outcomes which you can start implementing straight away.
Like most activities in consulting services, the price varies with the scope of the project. It depends on the complexity of the business, the lifecycle of the business, the number of stakeholders involved, and the location. As a guide however, a workshop and full report will cost between $1,000 and $5,000 dollars.
This really depends on the gaps we identify as part of the process but what a lot of our clients come away with is a list of key messages by audience segmentation, promotional activities, sales support collateral, product changes or additions including to the user experience, custom applications to help their business, and customer service activities. The intention is to ensure that the end-to-end customer journey is seamless – from communicating value propositions, to encouraging repeat customers and referrals.