These 5 product photography techniques will help you get on your way to getting eCommerce photos that really grab your audience’s attention.
In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.
Discover the three best B2B campaign strategies that will take your business to new heights in 2020 with more leads, shorter sales cycles and more revenue.
Having relevant micro-influencers on-side presents unparalleled opportunities for brands. Find out how to exploit it to supercharge yours.
The digital revolution has transformed the world of B2B marketing and promotions. A stand-out strategy has never been more important.
When you understand your audience, your business benefits – but often, it’s hard to know what questions to ask customers in the first place.
While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they’ve been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.