While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they’ve been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Understanding the B2B buying journey ultimately leads to optimised marketing budgets, increased ROI, and a strong and trustworthy brand that followers rave about.
In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?
We live in a world of information-chaos. The first few times a person sees your advert or content, they might not even register as many of us have become resistant to advertising.
The customer journey begins before your product or service has been discovered and ends after a successful sale has resulted in referred or repeated business. If your business isn’t discoverable, then it can’t realize its full potential for success.