In an attempt to decode the cryptic and nonfigurative nature of business strategy, we’re going to break it down for you here in a way that’s practical and easy to operationalise.
Hundreds of years of psychological research has confirmed that people will always do whatever takes the least effort. So what if we simply designed our business around people?
We live in a world of information-chaos. The first few times a person sees your advert or content, they might not even register as many of us have become resistant to advertising.
The customer journey begins before your product or service has been discovered and ends after a successful sale has resulted in referred or repeated business. If your business isn’t discoverable, then it can’t realize its full potential for success.