Harnessing unconscious bias to influence buying decisions
Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
How to increase revenue through customer and employee retention
This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.
Four tips for upstaging your competition in 2019
By applying these four steps, you can get ahead of your competition and hit the ground running in 2019 to ensure it is your best growth year yet!
Best practice for managing multiple tracking codes (tags) on your website
Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.
A Comparison of Zoho and HubSpot Software for Businesses
We are self-confessed HubSpot fans, but also a young business, so we decided to try out Zoho One– a low cost ERP – as an alternative software.
Is Facebook Marketing suitable for B2B companies?
This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.
The Power of Social Proof in Marketing
Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.
Finding your Optimal Marketing Mix
Like a gold prospector searching for a rich seam, finding the optimal marketing mix for a unique business is something many people toil away at for years, sometimes finding specs of gold but rarely hitting the mother lode.
Your Customer Journey starts with Discovery
The customer journey begins before your product or service has been discovered and ends after a successful sale has resulted in referred or repeated business. If your business isn’t discoverable, then it can’t realize its full potential for success.
7 Steps to unlocking long term value through co-marketing
If you’re an Independent Software Vendor (ISV) or a Value-Added Reseller (VAR) you should be taking advantage of co-marketing funding from your upstream channel partners. High performing ISVs and VARs can attract up to 100% funding from Tier 1 product vendors for approved campaigns. What you may not realise however, is that even businesses that represent…