Unlocking value through co marketing

7 Steps to Unlocking Long Term Value Through Co-Marketing

If you’re an Independent Software Vendor (ISV) or a Value-Added Reseller (VAR) you should be taking advantage of co-marketing funding through Marketing Development Funding (MDF) programs from your upstream channel partners. High performing ISVs and VARs can attract up to 100% funding from Tier 1 product vendors for approved campaigns. What you may not realise however,…

Brand and Branding

The Vibe of Branding

For some businesspeople, branding can be a controversial topic. It is often misunderstood due to its lack of tangibility and associated difficulty of measurement. Of all the tools in the marketers quiver, it’s probably the one that takes the longest to have an effect and as such, results are diffuse and can blend into the…