We are self-confessed HubSpot fans, but also a young business, so we decided to try out Zoho One– a low cost ERP – as an alternative software.
This article covers why and how Facebook should be used by B2B companies to get the most impactful marketing results.
Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.
Like a gold prospector searching for a rich seam, finding the optimal marketing mix for a unique business is something many people toil away at for years, sometimes finding specs of gold but rarely hitting the mother lode.
The customer journey begins before your product or service has been discovered and ends after a successful sale has resulted in referred or repeated business. If your business isn’t discoverable, then it can’t realize its full potential for success.
There’s an old saying where I grew up: “If you want to a catch fish, don’t sit in the corn field.” This seemed like a silly saying when I was young, but as I’ve grown older (and hopefully wiser) and have gained more experience in the marketing space, this saying has actually started to resonate…
For some businesspeople, branding can be a controversial topic. It is often misunderstood due to its lack of tangibility and associated difficulty of measurement. Of all the tools in the marketers quiver, it’s probably the one that takes the longest to have an effect and as such, results are diffuse and can blend into the…