Every business needs a marketing strategy, so if you don’t have one, then this is an excellent place to start because the success of campaigns will be predicated on the quality of the marketing strategy.
Growth Hacking is a cascading marketing strategy – creating virality for a business – that starts with a product or service that provides a solution to a problem.
It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
For some businesspeople, branding can be a controversial topic. It is often misunderstood due to its lack of tangibility and associated difficulty of measurement. Of all the tools in the marketers quiver, it’s probably the one that takes the longest to have an effect and as such, results are diffuse and can blend into the…