While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.
Voice search is on the rise, with 50% of searches estimated to be voice searches by 2020. However, voice search optimisation might not be necessary for all businesses.
A sale is an exchange of value, and a deal done right is one where the prospect doesn’t feel they’ve been sold to. By adding value and strategically controlling the buying journey, both parties ultimately win in the end.
Australians on both sides of the political spectrum are surprised by the election results. Was effective marketing strategy the deciding factor?
Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.