LimeHub Marketing Blog

About LimeHub

Trusted Marketing, Design, and Development services.

Welcome to our corner of the web! Here at LimeHub, we've been pushing the boundaries of marketing, design, and tech since 2018.

Rooted in the sun-soaked soil of Queensland, Australia, we've got physical offices in Brisbane and Melbourne, and an on-demand hub in Sydney to keep us connected as we work with businesses across Australia and abroad.

Diversity and inclusion aren't just buzzwords for us; they're woven into the fabric of our culture.

Why?

Because we genuinely believe that diverse perspectives fuel the kind of innovation that takes brands from good to unforgettable. Here, every voice matters—regardless of race, gender, sexual orientation, or any other part of what makes you, well, you. It's not just about doing the right thing; it’s about doing the smart thing for our clients and for ourselves.

Speaking of clients, while we're bonafide tech gurus who've collaborated with some of the world's largest vendors, our client list is anything but one-dimensional.

From private to public sectors, from startups to not-for-profits, we relish the chance to dive into diverse industries and make a splash.

But what really sets us apart? Our team.

We're not just passionate about what we do; we're borderline obsessive about exceeding your expectations. With a blend of diverse skills and backgrounds, we don't just tackle projects; we elevate them.

When you work with LimeHub, you're not just getting a service; you're gaining a team of strategists, creatives, and technologists committed to transforming your brand into an industry leader. So, if you're seeking more than just another agency—if you're looking for a partner to navigate the complexities of modern marketing—then you're in the right place. Welcome to LimeHub!

LimeHub Marketing Blog

Stay ahead of the curve and unlock valuable tips, strategies, and inspiration to elevate your brand's presence. Dive into our blog today and discover how our expertise can help you achieve your business goals.

Our Blog Posts

Stay up to date with the latest trends and expertise knowledge through our blog.

Marketing

B2B Buyer Journey Mapping: How to Align Marketing and Sales to How Customers Buy

Learn how B2B buyer journey mapping helps you design content, campaigns, and sales engagement around real buyer behaviour and intent signals.

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Marketing

B2B Audience Personas: A Practical Framework for Better Targeting

Learn how to create evidence-based B2B audience personas that align marketing and sales, sharpen messaging, and improve campaign performance.

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Marketing

Market Definition for B2B: How to Target the Right Customers and Win More Deals

Learn how B2B market definition turns vague targeting into a focused growth strategy - using TAM, segmentation, ICP, and target accounts.

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Marketing

B2B Brand Foundations: Build a Brand That Scales

Learn the essential B2B brand foundations that turn marketing into a growth engine - from positioning and messaging to governance and consistency.

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Marketing

Marketing KPIs and Measurement: How to Prove Impact and Improve Performance

Learn how to structure B2B marketing KPIs, measure intent, and use reporting to improve campaigns, align sales, and demonstrate business value.

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Marketing

B2B Campaign Frameworks: How to Plan, Execute, and Measure Campaigns That Drive Growth

Learn how B2B campaign frameworks turn strategy into repeatable, measurable execution across brand, demand, sales enablement, and always-on campaigns.

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Design

Stop Guessing and Start Guiding: How Design Drives CRO

You can have the best headline, strongest proof points, and the most persuasive CTA - but if users don’t notice them in the right order, none of it matters.

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Design

Not All Website Visitors Are Created Equal: How Intent Shapes Conversion Strategy

Most conversations about conversion rate optimisation (CRO) start with the usual suspects - button colours, UX tweaks, or split-testing headlines. But before you start changing what users see, you need to understand why they’re there in the first place. Because the journey to conversion starts long before the click.

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Design

The Role of Emotional Design in UX

Emotional design transcends beyond aesthetics, embedding itself in the very essence of user interactions and experiences.

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Design

Web Design: How Layout and Colours Affect User Behaviour

By understanding and implementing the principles of web design psychology, particularly regarding layout and colour choices, businesses can significantly enhance user engagement, satisfaction, and conversion rates.

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Design

The Psychology of Colours in Marketing: What Works and Why

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

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Design

Unlocking Business Success Through Design Thinking

Combining empathy, creativity, and problem-solving, design thinking offers businesses a valuable framework for driving success.

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Development

The Anatomy of a High-Converting B2B Website

By combining principles of behavioural psychology, smart content structure, and conversion-focused UX, you can transform your website into a lead-generating machine.

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Development

Ultimate Guide to Webflow (Website Project Checklist Included)

So, you’re thinking about embarking upon a new or redesigned website and are considering Webflow, but you’re not too sure whether it’s the right platform for you? Then read on because we have developed the ultimate guide to Webflow so that you know exactly whether it’s right for your business or not!

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Development

Comparison of Webflow vs Wix

Both Webflow and Wix are no-code website platforms - but which is best for you? Read on to find out,

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Development

Best practice for managing multiple tracking codes (tags) on your website

Tags are codes that track visitor behaviour, capture data from forms, or place cookies on devices for retargeting. Managing them can be complex.

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Marketing

B2B Buyer Journey Mapping: How to Align Marketing and Sales to How Customers Buy

Learn how B2B buyer journey mapping helps you design content, campaigns, and sales engagement around real buyer behaviour and intent signals.

Link-arrow-icon
Marketing

B2B Audience Personas: A Practical Framework for Better Targeting

Learn how to create evidence-based B2B audience personas that align marketing and sales, sharpen messaging, and improve campaign performance.

Link-arrow-icon
Marketing

Market Definition for B2B: How to Target the Right Customers and Win More Deals

Learn how B2B market definition turns vague targeting into a focused growth strategy - using TAM, segmentation, ICP, and target accounts.

Link-arrow-icon
Marketing

B2B Brand Foundations: Build a Brand That Scales

Learn the essential B2B brand foundations that turn marketing into a growth engine - from positioning and messaging to governance and consistency.

Link-arrow-icon
Marketing

Marketing KPIs and Measurement: How to Prove Impact and Improve Performance

Learn how to structure B2B marketing KPIs, measure intent, and use reporting to improve campaigns, align sales, and demonstrate business value.

Link-arrow-icon
Marketing

B2B Campaign Frameworks: How to Plan, Execute, and Measure Campaigns That Drive Growth

Learn how B2B campaign frameworks turn strategy into repeatable, measurable execution across brand, demand, sales enablement, and always-on campaigns.

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