A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
DyFlex Solutions, a trusted SAP implementation partner, sought to strengthen their thought leadership, generate qualified leads, and increase engagement among mining industry decision-makers.
To achieve this, DyFlex needed a high-performing inbound marketing campaign that would:
Showcase their SAP expertise in a way that resonated with mining executives
Deliver valuable content that positioned them as an authority in enterprise technology
Convert targeted LinkedIn traffic into Marketing Qualified Leads (MQLs)
With LimeHub’s deep expertise in B2B technology marketing, we crafted an integrated content marketing strategy tailored to DyFlex’s objectives.
Our Solution: A Data-Driven Inbound Marketing Strategy
We developed a multi-faceted inbound marketing campaign designed to drive awareness, engagement, and conversions.
1. Thought Leadership Through Strategic Content Creation
At the heart of the campaign was a gated digital eBook, The ELT Handbook: Beyond Breaking Ground, which:
Addressed mining industry pain points—scalability, efficiency, and digital transformation
Positioned DyFlex as a trusted SAP expert by presenting actionable insights and real-world applications
Used compelling storytelling and data-driven insights to engage executive-level decision-makers
2. High-Impact Visual & UX Design
Understanding that great content needs great presentation, we:
Designed a sleek, visually engaging eBook that aligned with DyFlex’s professional brand
Incorporated infographics, charts, and iconography to make complex topics digestible
Developed a frictionless, mobile-optimized landing page to streamline the user journey and maximize conversions
3. Precision-Targeted LinkedIn Campaign
We executed a LinkedIn ad campaign to reach DyFlex’s ideal audience:
Segmented targeting focused on mining IT executives, finance leaders, and operations managers
Created a series of engaging LinkedIn ads, optimized for click-through and lead generation
A/B tested ad creative and messaging to refine performance and increase conversions
The Results: A High-Performing Digital Marketing Campaign
The campaign delivered measurable success, reinforcing LimeHub’s ability to create and execute B2B inbound marketing strategies that drive results:
65+ High-Quality Leads – Generated a steady pipeline of engaged MQLs
Enhanced Audience Engagement – Increased LinkedIn ad interactions and website traffic
Elevated Thought Leadership – Strengthened DyFlex’s positioning as an SAP authority in the mining sector
Ready to Elevate Your B2B Digital Marketing Strategy?
Inbound marketing is more than just content—it’s about delivering the right message to the right audience at the right time.
At LimeHub, we specialise in high-performing B2B digital marketing campaigns tailored for technology brands. Whether you need thought leadership content, a targeted LinkedIn campaign, or a full-scale inbound strategy, we can help.
Explore our Marketing services or learn more about how we can drive results for your business.
Let’s create a campaign that delivers real impact.Contact us today.
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