A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
The Remit: Building a Database for Sustainable Alternatives to Plastic
Boomerang Alliance, a leading organization dedicated to reducing plastic waste in Australia, runs the Plastic Free Places Program and collaborates with state governments to implement plastic bans. While they had a wealth of information on state-based regulations and plastic alternatives, businesses often struggled to find clear, actionable guidance on sustainable product replacements.
Boomerang Alliance needed a user-friendly online database that would:
Streamline access to sustainable alternatives for businesses affected by plastic bans
Provide accurate and up-to-date regulatory information
Enable efficient searching and filtering of materials and products
To achieve this, they engaged LimeHub, a Webflow Enterprise Partner, to design and develop a powerful yet intuitive platform that would bridge the gap between regulation and real-world solutions.
Our Solution: A Strategic Approach to Website Design & Development
We executed a comprehensive website development strategy, combining UX research, database functionality, and seamless design in Webflow to ensure an intuitive and engaging experience for businesses.
1. User-Centered Research & Strategy
To build a platform that truly met business needs, we:
Conducted user research to identify pain points and expectations of businesses seeking plastic-free alternatives
Mapped out user journeys to define clear pathways for discovering and accessing relevant information
Analysed regulatory landscapes to ensure compliance with state-based plastic bans
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