A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
Keldy is a business mentorship service dedicated to helping new entrepreneurs and sole traders navigate the complexities of starting and scaling a business. With a strong emphasis on relationships, communication, and bespoke strategic advice, Keldy needed a brand identity that reflected its personal, supportive, and professional approach.
However, the branding required a delicate balance: ✔ It needed to represent both Keldy's founder, Kellie, as a personal brand while also standing strong as an independent business. ✔ It had to be flexible and scalable for potential future sub-brands or service expansions. ✔ It had to differentiate itself from competitors in the business consulting space, positioning Keldy as an approachable yet highly strategic advisory service.
To ensure the branding was strategic, scalable, and data-driven, Keldy partnered with LimeHub, a leading brand agency, to develop a distinct identity using Brander—our proprietary brand governance platform.
Our Solution: A Data-Driven Approach to Branding
At LimeHub, we believe that branding should be as strategic as it is creative. To eliminate subjectivity and create a brand identity that truly reflects Keldy's values and market positioning, we leveraged Brander by LimeHub.
1. Strategic Brand Development Using Brander
To create a strong and scalable brand foundation, we used Brander to: ✔ Define Keldy’s core brand attributes, ensuring alignment with its values of trust, mentorship, and expertise ✔ Analyze market differentiation, ensuring Keldy’s identity was distinct from competitors ✔ Provide data-driven insights that informed color, typography, and design choices
By using Brander, we removed the guesswork from branding and built a scientifically validated brand profile that:
Reflected the human-centric nature of Keldy’s mentorship approach
Maintained flexibility for future growth, allowing sub-brands to be seamlessly integrated
Appealed to entrepreneurs and business owners, positioning Keldy as a trusted partner in their journey
2. Logo & Visual Identity Development
With insights from Brander, we crafted a logo and brand identity that embodied Keldy's personality and purpose.
The Logo – A refined, modern design that:
Represents strategic guidance and partnership through interwoven shapes and a sense of flow
Balances professionalism with approachability, ensuring it appeals to both startups and established businesses
Color Palette & Typography –
Selected a color scheme that evokes trust, stability, and collaboration, ensuring a welcoming yet authoritative presence
Integrated a versatile typeface, balancing modernity and clarity, allowing for future sub-brand extensions
Scalability & Flexibility –
Designed brand elements to be adaptable, ensuring future services or sub-brands could be seamlessly incorporated
Created brand guidelines, ensuring visual consistency across digital and print platforms
The Outcome: A Strong, Scalable Brand Identity
Through strategic brand development and data-driven design, LimeHub helped Keldy:
✔ Build a Cohesive, Recognizable Brand – A distinctive identity that reflects mentorship, strategy, and trust ✔ Position Itself for Growth – A scalable brand framework that can evolve with new services or sub-brands ✔ Stand Out from Competitors – A unique, data-backed brand identity that differentiates Keldy in the business mentorship space
Looking for a Brand & Identity Design That Drives Business Growth?
Your brand is more than just a logo—it’s a strategic asset that sets you apart and connects with your audience.
At LimeHub, a leading brand agency, we use Brander to create data-driven, scalable brand identities that align with your vision and market positioning.
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