Brand and Identity Design for a Shoulder Arthroscopy and Arthroplasty medical fellowship Advancing Orthopaedic Excellence
The Australian Shoulder Fellowship, an Australian Orthopaedic Association-accredited program, provides specialist training in advanced arthroscopic shoulder surgery and shoulder arthroplasty. The program attracts fellows from across the globe, many of whom relocate to Brisbane for the two-year fellowship, sometimes even choosing to settle in Australia permanently.
As they prepared to launch a new website, the Fellowship required a distinct and elegant brand identity that:
✔ Fostered a sense of community among past and present fellows
✔ Incorporated references to Brisbane, reinforcing the city’s role in the experience
✔ Differentiated from traditional medical branding, moving away from clinical, overused design motifs
✔ Conveyed elegance, prestige, and care, aligning with the expertise and professionalism of the Fellowship
To ensure the branding was strategic, meaningful, and visually impactful, the Australian Shoulder Fellowship partnered with LimeHub, a leading brand agency, to leverage Brander—our proprietary brand governance tool—in developing a data-driven brand identity.
At LimeHub, we understand that branding should be as intentional as it is visual. By leveraging Brander, we developed a refined and symbolic brand identity that:
To ensure a structured and objective branding process, we used Brander to:
By using Brander, we eliminated subjectivity and ensured that every color, shape, and design decision was backed by data and strategic insights.
Using insights from Brander, we created a refined and meaningful brand identity:
Through strategic brand development and data-driven design, LimeHub delivered a brand identity that:
Your brand should be as unique and meaningful as the work you do.
At LimeHub, a leading brand agency, we use Brander to create data-driven, scalable brand identities that resonate with audiences and markets.
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