A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
Impact Leaders, a company specializing in customized Learning Management Systems (LMS) and course development, had gained significant traction in the market. Their eLearning solutions helped organizations streamline knowledge sharing, onboarding, and upskilling, but their brand identity had not evolved alongside their business growth.
Recognizing the need for a stronger brand presence, Impact Leaders engaged LimeHub, a leading brand agency, to:
Refresh their existing logo and brand identity to align with their growth strategy
Create a recognizable yet friendly brand aesthetic that conveys trust, professionalism, and creativity
Lay the foundation for a broader Design Language, which would guide their website redesign and future marketing efforts
To achieve this, we combined branding expertise with Brander, our proprietary brand governance tool, ensuring the brand refresh was data-driven, scalable, and strategically aligned.
Our Solution: A Research-Driven, Strategic Brand Refresh
LimeHub’s approach to brand & identity design is rooted in strategy, research, and data-driven insights. We ensured that Impact Leaders’ new brand identity would resonate with their target audience while providing a foundation for long-term growth.
1. Brand Discovery & Strategy Using Brander
Branding is often subjective, which is why we used Brander, our proprietary brand governance platform, to eliminate guesswork and define a clear, strategic direction for Impact Leaders.
Through Brander, we:
✔ Analyzed market positioning and competitive differentiation, ensuring Impact Leaders’ brand stood out ✔ Defined key brand attributes, balancing trust, innovation, and approachability ✔ Gathered insights on design preferences, aligning the new branding with both stakeholder expectations and industry trends
This structured approach accelerated the branding process while ensuring strategic alignment between business objectives and visual identity.
2. Logo Refresh & Brand Identity Development
With the insights from Brander, we developed a refined logo and brand identity that reflected Impact Leaders’ values and positioning.
The Logo – A modern, streamlined refresh of the original design that maintained recognizability while enhancing professionalism and trust.
Color & Typography – A carefully selected color palette and typography to balance authority and creativity, ensuring the brand felt both credible and engaging.
Scalability & Versatility – The new “lite” branding package was designed to be scalable, providing a solid foundation for Impact Leaders’ website redesign and future promotional activities.
3. Establishing a Design Language for Future Growth
Beyond the brand refresh, we developed a core Design Language, allowing Impact Leaders to:
✔ Maintain consistency across all digital and print materials ✔ Build upon their brand with future expansions, including website design and marketing collateral ✔ Create a cohesive brand experience, reinforcing credibility and recognition
The Outcome: A Brand Aligned with Business Growth
LimeHub’s data-driven branding process delivered a refreshed brand identity that:
Enhances Market Presence – A modernized logo and design system that sets Impact Leaders apart
Supports Future Expansion – A brand that can scale with Impact Leaders’ website redesign and marketing initiatives
Strengthens Brand Recognition – A visually compelling, trustworthy identity that resonates with diverse industries
Ready to Elevate Your Brand with a Strategic Identity Design?
Your brand is more than just a logo—it’s the foundation of your business growth.
At LimeHub, a leading brand agency, we use Brander to create data-driven, scalable brand identities that help businesses stand out.
.png)
