A trust gap is a moment in the customer journey where doubt, hesitation, or unnecessary friction causes a prospect to second-guess their next step. This blog covers how to identify and close trust gaps in the buyer journey.
Inclusive Sport Design, a social enterprise dedicated to promoting diversity and inclusion in sports, needed a user-friendly, accessible, and engaging website to serve as a community hub. Their goals were to:
Educate and inform visitors about diversity and inclusion in sports
Ensure accessibility for all users, including those with disabilities
Provide resources for individuals and organizations seeking to foster inclusivity
Build an interactive online community for like-minded individuals
Recognising the need for a strategic approach to website development, Inclusive Sport Design partnered with LimeHub, a leading Webflow agency, to design and develop a platform that would make a real impact.
Our Solution: A Purpose-Driven Website for Accessibility & Engagement
LimeHub applied a human-centered design approach, ensuring the website was not only visually compelling but also accessible, informative, and community-driven.
1. UX Research & Digital Strategy
To create a truly user-centric website, we:
Conducted a UX research program, gathering insights from target users and stakeholders
Identified pain points and priorities, ensuring the site aligned with the community’s needs
Developed a digital strategy focused on education, engagement, and inclusivity
2. Accessible Website Design for a Diverse Audience
Understanding the importance of inclusivity, we designed a website that:
Met WCAG accessibility standards, ensuring usability for individuals with disabilities
Featured high-contrast colors, resizable text, and text-to-speech functionality for improved accessibility
Used clear navigation and intuitive layouts, making it easy for visitors to find relevant resources
3. Website Development with Webflow for Scalability & Performance
As a Webflow agency, we developed a high-performance website that:
Delivered a seamless, fully responsive experience across devices
Allowed easy content updates, enabling Inclusive Sport Design to expand their resources over time
Optimised SEO and site speed, improving discoverability and engagement
The Results: A Digital Hub for Inclusivity & Community Engagement
The collaboration between Inclusive Sport Design and LimeHub resulted in a high-impact, accessible website that:
Empowers Advocacy – Provides a valuable educational platform for promoting inclusivity in sports
Enhances Community Engagement – Serves as a central hub for resources, events, and networking
Prioritises Accessibility – Ensures an inclusive digital experience for all users
Scales for Growth – A future-proof website that supports ongoing initiatives and content expansion
Looking for an Inclusive, High-Impact Website Design?
Your website should be more than just an online presence—it should be a powerful tool for engagement and impact.
As a leading Webflow agency, LimeHub specializes in custom website design and development for purpose-driven brands and organizations.
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