Juniper Networks, a global leader in AI-driven networking, wanted to drive brand awareness and generate leads for their enterprise technology services. They needed a microsite that was optimised for the user experience and included a range of gated and ungated content that catered to every stage of the buying journey.
Key Considerations
The Juniper Networks team wanted a microsite that was easy to navigate and provided valuable content to users at every stage of the buying journey. The site needed to showcase Juniper's industry expertise and innovative solutions, while also being visually appealing and engaging.
The site was designed with the user in mind, with an intuitive layout that allowed users to easily access the information they needed. The content was carefully curated and structured to provide value to users at each stage of the buying journey, from awareness to decision-making.
To generate leads, the microsite included gated content such as whitepapers and case studies that users could access by filling out a form. This enabled Juniper Networks to capture valuable information about potential leads and nurture them through the sales funnel.
Results
The microsite was a success, driving brand awareness and generating a significant number of leads for Juniper Networks. Users appreciated the user-friendly design and the valuable content provided at every stage of the buying journey. The gated content helped Juniper Networks capture leads and build relationships with potential customers.
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