Sports Access HQ Branding

Project Summary

Brand identity development supporting diversity and inclusion in sports.

The Remit

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Sport Access HQ (SAHQ) is a sub-brand of Inclusive Sport Design (ISD). ISD works with sporting organisation around Australia to encourage improved accessibility and inclusion within sporting clubs and their facilities. SAHQ - also developed by LimeHub - is a software application that helps clubs to identify and improve the accessibility and inclusivity of their facilities.

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LimeHub was engaged to create a brand identity for SAHQ that demonstrated both innovation and inclusivity.

Key Considerations

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The SAHQ branding needed to align with the ISD branding while conveying a different message. Colours needed to communicate trust and innovation while shapes needed to depict caring and community.

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