Brand

Want to take your business to the next level? Understanding the psychology behind design can make all the difference. From shape theory to color theory, a well-designed brand can increase recognition, create a competitive advantage, and even boost perceived value.

Like written and verbal communication, a design language is a visual communication tool. It is a powerful way to influence the purchasing decisions of consumers.

This year, based on submissions via our brand automation tool, Brander by LimeHub, we identified interesting insights into how bias may be affecting the accuracy of a brand – and consequently its revenue potential.

What it takes to create campaigns that really work.

When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...

Understand how to measure the health of your brand, and consequently how to improve it.