Marketing Psychology

While there's no definitive method to completely foresee what a consumer will do next, the Theory of Planned Behavior (TPB) offers valuable insights into understanding and predicting customer intentions.

This article delves into the intricacies of the Paradox of Choice and provides actionable tips on how to simplify options to drive conversions.

The role of colour in marketing is far more than just aesthetic appeal; it's a potent tool that impacts consumer behaviour at a psychological level.

Pricing is one of the four P’s which make up the Marketing Mix – a fundamental feature of a marketing strategy. Find out which strategies are best suited to your business.

Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.

Understanding psychology and techniques of persuasion allows us to influence the behaviour of our customers and prospects, and if done correctly, to improve marketing results and revenue.