Brand

When it comes to marketing during economic uncertainty, it’s important to keep the context in mind and to ensure you focus on both short-term and long-term elements of your strategy and that you don’t put your business at a disadvantage by focusing too much on the now...

Understand how to measure the health of your brand, and consequently how to improve it.

You’ve run some promotions and they’ve been ok, but they haven’t quite hit the mark you were hoping for.

In this article we explore this increasing complexity of marketing and delve into trends and predictions across technology, social media, branding, content, and customer experiences. We also look into who we predict to be the winners and the losers of 2020 and beyond.

When you understand your audience, your business benefits - but often, it’s hard to know what questions to ask customers in the first place.

While LinkedIn is perhaps the most effective social network for B2B businesses, it is often used ineffectively. Generating B2B sales leads on LinkedIn requires a strong personal and professional brand, an optimised profile, and meaningful relationships.