Strategy

Marketing
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The 3 Most Grave Mistakes Made in B2B Branding

We’ve put together the three biggest mistakes we’ve observed during our collective marketing careers which we hope will help other businesses learn from.
Marketing
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7 Simple Rules for Small Business Social Media Strategy

In this digital age, a social media profile has the power to make or break a small business. These seven simple rules will help you manage your small business’ social media like a pro!
Marketing
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Businesses giving back is the new black

It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
Marketing
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Harnessing unconscious bias to influence buying decisions

Two sure-fire techniques to influence the buying decisions of your prospects by harnessing the power of unconscious bias.
Marketing
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How to increase revenue through customer and employee retention

This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.
Marketing
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The Vibe of Branding

A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.

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