It is possible to balance social impact and financial goals. Profit and ethics are not mutually exclusive, nor are they paradoxical. In fact, for businesses they are the new black.
This article explores the psychology of motivation and provides insight into how businesses should best use incentives to increase retention and revenue.
A strong brand can help prospects to make a decision, by subconsciously informing them of what they can expect to receive - from quality, price and service.
