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here comes a time when anybody who is serious about growing their brand needs to admit that it’s time to evolve their digital marketing strategy. Here’s why:
A report by Millennial Marketing found that Generation Z already influence up to a whopping $600 billion of annual spending annually. This means that even if you aren’t selling directly to Generation Z, chances are their influence is still being felt. Not only do these youngsters already command a huge share of the market, but they are the first generation to literally grow up with smartphones in their hands and are notoriously tech-savvy. This means that if your digital marketing strategy has fallen behind, you are more than likely being left in the dust.
How To Tell If Your Marketing Strategy Is Falling Behind
1. You Aren’t Updating Your Social Media Account
Not only does social media provide marketers with free access to a huge audience and free exposure, but it’s a great way to drive traffic to your site, develop your brand, and enable personalised communication with clients .
In addition, a 2018 study by SmartInsights revealed that up to 90% of online shares were in video format, so if you haven’t jumped on the video train yet, you are potentially missing out on major exposure. If you aren’t posting fresh new content on all of your social media platforms at least once a week, it might be time to enlist the help of a marketing professional.
2. Low Traffic Levels
Social media is a great way to drive traffic to your site, but without staying up-to-date on the latest SEO (search engine optimisation) techniques, you will pay the price with limited organic traffic and low ranking on SERPs (search engine results pages).
3. Less Followers and Subscribers
Keep in mind that in the digital age, content is king. This means that if you find the numbers on your subscriber list dropping, this is a sign that your digital content is not performing as it should and it’s time to seek help.
4. You Lack the Know-How to Personalise Your Content, Design and Services
A recent survey by the Adobe Experience Index in partnership with Constellation Research found that personalisation matters, a lot. 78% of the respondents in a survey said they want personalised service. If you find you lack the knowledge and resources to create a site that reflects not only your brand, but the specialized needs of your clients, you are probably paying a high price.
5. You Are Unclear as to How to Define Your Own Success
One of the key factors in creating a successful marketing strategy is setting clear goals with the help of analytical tools. If you don’t understand what type of numbers you are shooting for, chances are you are probably in need of a little help establishing your priorities.
The Takeaway
When it comes to online marketing, there is no such thing as a one-size-fits-all strategy. One of the first steps in leveraging a successful digital marketing platform is understanding if you are engaging your audience with the right combination of marketing tools to best serve their needs. At Limehub, we realise that marketers have enough on their plate without having to worry about becoming tech experts. This is why we offer services specifically designed to help marketers revolutionise their businesses by integrating technology to streamline their processes.
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