Subject matter experts featured
Video cases studies produced
Evergreen Sales assets that outlast any campaign
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OneTeam IT has been working with IBM technology for nearly 40 years. As an IBM Gold Business Partner, they’ve built deep technical capability across IBM Power Systems, IBM Storage, and managed infrastructure services, and they’ve delivered that capability to some of Australia’s most demanding organisations. The University of Queensland, Auto & General, and the Queensland Cyber Infrastructure Foundation are among their clients.
OneTeam IT has built genuinely strong client relationships across some of Australia's most demanding infrastructure environments. The challenge was never credibility - they had it. The challenge was capturing that credibility in a form they could put in front of new prospects.
The brief was straightforward: get real clients on camera, telling real stories. The University of Queensland Research Computing Centre was the anchor, an enterprise-scale deployment that would speak for itself.
When Jake Carroll, CIO of UQ’s Research Computing Centre, described the scale of the challenge, the numbers spoke for themselves. UQ’s researchers generate terabytes of data daily. Their file systems run to approximately 10 petabytes and are growing. Their first-copy storage sits at around 40 petabytes, and every piece of data requires three copies for safety. That’s an infrastructure environment where the stakes are genuinely high and where the choice of storage partner has real consequences. When we looked at the eResearch audience, one thing was clear. These are people who work with petabytes of research data, manage high-performance computing clusters, and build infrastructure that powers scientific discovery. They're deeply technical, culturally sharp, and they can spot generic vendor marketing from across an exhibitor hall.
The opportunity wasn't to out-polish the competition. It was to show that OneTeam IT understood the community. That meant speaking their language, referencing their world, and creating something they would actually want to engage with rather than walk past.
The most credible asset in any B2B sales process is a client who can articulate exactly why they chose you, in technical terms, with specific numbers, in their own words.
OneTeam IT had those clients. They just needed to be captured on film.
The UQ engagement covered two distinct infrastructure challenges, each with its own compelling narrative. The first was high-capacity archival storage built on IBM Tape and data protection: UQ’s need for a tape-based last resort for 40 petabytes of research data, chosen specifically for its air gap protection against ransomware. The second was high-performance computing: how consolidating storage into a single IBM Storage Scale system freed up per-node budget and redirected it into compute power, delivering directly better research outcomes.
Rather than combining these into a single, generic ‘IBM storage’ story, we structured the production to give each deployment the specific narrative it deserved, with Jake Carroll walking through the technical reasoning behind each decision in plain language.
The most important creative decision was to step back and let Jake Carroll carry the story. His language was precise, his reasoning was clear, and his credibility as a research computing CIO was self-evident. The role of the production was to create the conditions for that conversation to happen naturally on location, with the infrastructure physically present, in an environment that reinforced rather than distracted from what he was saying.
The most compelling moments in both videos were where Jake described the outcomes not in vendor language, but in terms of what actually changed for researchers. Storage was no longer the bottleneck for the super computer. Budget freed up from per-node storage could go directly into compute. The tape system’s air gap meant that if something went wrong, the team could, in his words, ‘rewind time’ back to before the incident. These aren’t marketing phrases. They’re a CIO explaining the value of an infrastructure decision in the language his own leadership team would understand.
OneTeam IT became a genuine talking point at the conference, not just another exhibitor in the hall
Professional, client-led video productions that OneTeam IT can use in proposals, on their website, and across their sales process.
Client-led video assets that OneTeam IT can deploy across pitches, proposals, and their website indefinitely.
The videos gave OneTeam IT something no capability statement could: genuine, technically specific proof from clients who operate at enterprise scale. The University of Queensland story alone covers two distinct deployment challenges, high-capacity archival storage and ransomware protection, and high-performance computing - each with concrete outcomes described in the client’s own words. For an IBM Gold Business Partner competing in a market where technical credibility is the differentiator, having a research computing CIO describe your team as ‘really, really good at finessing those kinds of small details’ is worth more than any amount of vendor certification badges.
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